Although packaging has historically been a static print medium, the increasing adoption of digital printing has paved the way for brand owners and package printers to explore opportunities for personalization and CMYK+ embellishments in packaging. Furthermore, as commercial printers move into the packaging space, there’s a growing need for education to help them succeed in a significantly different printing segment. Exciting opportunities abound, but there are also many challenges to overcome.

In this webinar, Cory Francer, analyst at NAPCO Research, will explore the increasing role of customization in packaging as well as the ways in which commercial printers can expand into package printing. Attendees will also hear from industry experts Tom Newmaster, founder of FORCEpkg, and Thanh Nguyen, CMO of The Standard Group, as they discuss digital printing in packaging and the power of personalization. Special Boxes

During this event, attendees will learn:

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